Has Publishing Become Too Afraid of Original Ideas? | Opinion
Summary
In an opinion article, Don Nori argues that publishers’ preference for predictable ideas can limit opportunities for original books. He says publishers should weigh category data without letting comparisons replace judgment, and adapt to changes in retail distribution, online discovery, and publishing options.Key Facts
- The article identifies Don Nori as its author.
- Nori argues that publishers often favor familiar genres and formulas over ideas that have not already proven commercially successful.
- The article describes decisions about titles, covers, and marketing as points where teams may choose familiar approaches over unfamiliar ones.
- Nori says comparable books can help publishers understand a category, but should not substitute for judgment.
- The article says book discovery now relies more on phone screens, digital communities, and changing reader behavior than older assumptions may reflect.
- Nori says publishers once had access to a broad physical retail network that could give new books visibility in their first 90 days.
- The article says self-publishing and hybrid publishing have become established routes to market as barriers to publishing have fallen.
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