Hundreds of streaming services and nothing to watch
Summary
A Nielsen-owned research firm found that many streaming users struggle to find shows, films, and live events across numerous services. Its survey suggests that viewers want better ways to search and a single guide to content across their subscriptions.Key Facts
- Gracenote surveyed 3,000 streaming users aged 18 or older in the United States, Brazil, France, Germany, Mexico, and the United Kingdom.
- More than 51 percent of respondents said the abundance of content and services makes it harder to find something to watch.
- About 19.2 percent said they often or always give up and do something else after failing to choose or find something to watch.
- About 27.4 percent said they often or always fail to watch a specific program because they cannot find it on a streaming service.
- Forty-seven percent said they spend more time searching for something to watch than they did a year earlier; the reported average search time was 12 minutes.
- Nearly 52 percent said they frequently do not know which channel or service carries a particular sports event.
- Almost 35 percent said they spend more time watching free ad-supported streaming services because subscription services have become overwhelming.
- About 72.3 percent said they want one guide to programming across the streaming services they use.
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