Fashion Loved Curvy Women Until Ozempic Came Along
Summary
Fashion retailers and runways have reduced their focus on plus-size clothing and models. Sales and search data show weaker demand in some plus-size categories, but the data do not establish that weight-loss drugs caused the change.Key Facts
- H&M discontinued its 3XL and 4XL clothing sizes and cited lower demand.
- Online searches for plus-size dresses fell 19 percent over two years.
- The share of women’s plus-size clothing offered at a discount increased from 38 percent in 2023 to 49 percent in 2026 during the period studied.
- Plus-size activewear remained a resilient category.
- Plus-size models appeared in 0.5 percent of the 9,283 Spring/Summer 2027 runway looks counted across four major fashion capitals.
- Straight-size models, defined as U.S. sizes 0 to 4, wore 97.5 percent of Spring/Summer 2027 runway looks.
- Mid-size and plus-size models together represented 2.5 percent of runway looks, down from 5.1 percent two years earlier.
- The available sales and search figures do not establish that GLP-1 weight-loss drugs caused the changes.
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