Why preorders are such a big deal for authors
Summary
The article discusses why preordering books is important for authors. Preorders help authors by influencing bookseller decisions and increasing the chances of a book appearing on bestseller lists.Key Facts
- Preorders help authors by boosting book visibility and initial sales.
- Booksellers use preorder numbers to decide if a book should be prominently displayed or stocked in larger quantities.
- Strong preorder sales can lead to a book starting on a bestseller list.
- The Planet Money book, called "Planet Money: A Guide to the Economic Forces That Shape Your Life," is available for preorder.
- The book contains new stories and illustrations about economic concepts and revisits previous episodes from the Planet Money show.
- Preordering the book includes perks such as a free poster and a free month of Planet Money+.
- Authors and co-hosts of the Planet Money team were involved in creating the book.
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