Demand for online jewellery boosts December retail sales
Summary
Retail sales in the UK increased by 0.4% in December, with online jewellery showing strong demand for gold and silver. This growth came despite an overall challenging month for retailers. Retail sales across 2025 grew by 1.3%, but they have not yet returned to pre-COVID-19 levels.Key Facts
- Retail sales in December increased by 0.4% compared to November.
- Online jewellery sales saw higher demand, particularly for gold and silver.
- Non-food retailers, like department and clothing stores, saw a 0.9% decrease in sales.
- Overall retail sales for 2025 were up 1.3% from the previous year.
- Sales volumes fell by 0.3% in the last quarter of the year when compared to the previous quarter.
- Precious metals are popular in uncertain times as they are viewed as safe investments.
- Gold and silver prices hit record highs recently due to economic uncertainties.
- The rise in sales is still below levels seen before the COVID-19 pandemic.
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