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Melania film beats box office predictions despite criticisms

Melania film beats box office predictions despite criticisms

Summary

The Melania Trump documentary earned over $7 million in its opening weekend in U.S. cinemas, surpassing initial predictions. Amazon spent $40 million on the rights and $35 million on marketing for the film, which is the most expensive documentary. The film's success sparked conversations about Amazon's motivations for investing heavily in it.

Key Facts

  • The Melania Trump documentary made over $7 million in its opening weekend in U.S. cinemas.
  • The film's earnings exceeded the predicted $5 million.
  • Amazon paid $40 million for the documentary rights and $35 million on marketing.
  • The film was the most expensive documentary Amazon acquired.
  • It achieved the biggest opening weekend box office for a non-fiction feature in the last decade.
  • The film was particularly popular with older white women in pro-Trump states like Texas and Florida.
  • Amazon's high price for the film rights has led to speculation about political motivations.
  • Amazon's representative stated the company believes customers will love the film.
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