Peta Murphy called for gambling reform three years ago. Her husband says Labor’s changes fall ‘well short’
Summary
The Australian government is set to pass new gambling advertising reforms, limiting ads on TV and banning them on player jerseys and in stadiums. The changes fall short of earlier recommendations for a full ban on gambling ads and inducements but aim to reduce harm, especially for young people and vulnerable groups.Key Facts
- The reforms limit TV gambling ads to three per hour between 5 a.m. and 8:30 p.m.
- Gambling ads will be banned on player jerseys and inside stadiums.
- Celebrities and players are banned from promoting gambling products.
- A “triple lock” system will control online gambling ads by verifying users are over 18, logged in, and able to opt out.
- An “opt-out register” will let Australians choose not to receive gambling ads, but details are not yet clear.
- Inducements (special offers to encourage gambling) will be limited only in some situations.
- The reforms are based partly on recommendations from the late MP Peta Murphy’s 2023 report, though not all her suggestions are included.
- The gambling, sporting, and media industries’ lobbying influenced the scope of the reforms.
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