Illegal 'drip pricing' could add thousands to the cost of your holiday
Summary
Some holiday companies use a pricing trick called 'drip pricing' that hides extra fees until late in the buying process. This practice can make holidays much more expensive than the initial price shown. Authorities say this is illegal because it confuses customers about the true cost.Key Facts
- 'Drip pricing' means showing a low price first, but adding fees later.
- These extra charges can add thousands of pounds to the holiday cost.
- The practice is against the law because it misleads customers.
- It is common in the travel and holiday industry.
- Regulators are investigating companies using this tactic.
- Customers often only see the full price near the final payment stage.
- The issue is part of wider concerns about hidden costs during purchases.
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