Big 12 Faces Backlash From Doctors Over Monster Energy Patch
Summary
The Big 12 college sports conference agreed to a $20 million deal with Monster Energy to put co-branded logos on team jerseys and playing surfaces. Some doctors and scientists asked the Big 12 and NCAA to stop the partnership because they are concerned about the health risks of energy drinks for young fans.Key Facts
- The Big 12 deal with Monster Energy is reportedly worth $20 million for all 16 teams.
- Ohio State University signed a separate $17 million deal for jersey patches with JPMorganChase.
- Monster Energy and the Big 12 logos will appear on football and basketball jerseys and other playing areas.
- A group of doctors and scientists petitioned the Big 12 and NCAA to cancel the Monster Energy deal due to health concerns.
- John Higgins, a sports heart doctor, said the Big 12 reaches 10–18 million viewers weekly, many of whom are young people.
- The Big 12 said energy drink sponsorships are common in college sports and defended the deal.
- Monster Energy stated their drinks have been safely consumed worldwide for over 30 years and contain caffeine and vitamins also found in common foods and beverages.
- The Big 12 knowingly partnered with Monster Energy despite the health concerns raised.
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