Apple tech showcase today expected to unveil foldable iPhone
Summary
Apple will hold its annual fall event today, where it is expected to introduce its first foldable iPhone and the new iPhone 18. This event will be the first major product announcement led by Apple’s new CEO, John Ternus.Key Facts
- Apple’s event, called "Surprise and Shine," starts at 1 p.m. ET from Cupertino, California.
- The company plans to unveil a foldable iPhone, possibly named iPhone Ultra, which may cost around $2,000.
- The iPhone 18 will also be announced and is expected to have a higher price due to a global shortage of memory chips.
- Apple has made some advances in artificial intelligence, especially improvements to its Siri assistant, but is seen as behind competitors like Alphabet.
- John Ternus recently became Apple’s CEO, taking over from Tim Cook, and this event will be his first major product presentation.
- The event can be watched live on Apple’s website or its YouTube channel.
- The previous iPhone 17 models were priced between $799 and $1,999.
- Analysts see the foldable iPhone launch as a significant new step for Apple’s product line.
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