Mercedes-Benz Is Making Big Money With Its Used Cars
Summary
Mercedes-Benz has a special division focused on classic and used cars called Mercedes-Benz Heritage. This division restores and sells vintage cars, manages a large collection, and is growing its operations and facilities to serve both old and future classic models.Key Facts
- Mercedes-Benz Heritage handles classic car restoration and sales as a profit-making business.
- The division is supported financially by Mercedes-Benz and also earns money from museum visitors and selling car parts.
- Their facility in Fellbach, Germany, recently doubled in size to better service cars.
- They maintain a collection of over 1,100 classic Mercedes-Benz cars.
- Restoration includes a mix of traditional and modern techniques.
- The upgraded facility can service current models like the S-Class for the future as they become classic cars.
- Mercedes-Benz Heritage actively participates in global car events to increase visibility.
- Some rare Mercedes classic cars have been auctioned for millions of dollars, showing high collector value.
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