Wayfair among firms fined millions for misleading sales tactics
Summary
Wayfair, Appliances Direct, and Gold's Gym have been fined a total of £6 million by the UK competition watchdog for using misleading sales tactics. Some customers of Appliances Direct and Gold's Gym will receive refunds because the companies did not give clear price information.Key Facts
- The Competition Markets Authority (CMA) fined Wayfair £4.8 million.
- Appliances Direct was fined £1.2 million.
- Gold's Gym was fined £48,000.
- Wayfair and Appliances Direct used misleading "time-limited" sales offers.
- Gold's Gym did not clearly tell customers the full cost of memberships.
- Appliances Direct and Gold's Gym must pay back £440,000 to customers as refunds.
- The fines aim to stop unfair sales practices and protect consumers.
- The BBC contacted these companies for their response.
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