The new human-crafted Apple Music brand matters in an AI world
Summary
Apple revealed a new brand design for Apple Music called Liquid Glass. The design uses real physical elements, like mineral oil, to create unique visuals, showing human effort behind the branding in a time when AI-generated images are common.Key Facts
- Apple introduced a new Apple Music brand identity named Liquid Glass.
- The design uses physical materials like mineral oil with sound waves to create visuals.
- Apple worked with a design agency and a music producer for the project.
- The process was filmed in a behind-the-scenes video showing real people and physical work.
- The new design aims to emphasize human creativity and craftsmanship in a world full of AI-made images.
- The article’s author values seeing actual human effort rather than computer-generated results.
- Generative AI images are becoming very common and can make people doubt what is real or hand-made.
- The article encourages showing the process behind creative work to highlight genuine human involvement.
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