'I'm 96 and have 15 million followers': The grannies taking over TikTok
Summary
Older women like 96-year-old Grandma Droniak and 82-year-old Viv Truran have become popular on social media platforms like TikTok and Instagram. They share videos about their daily lives, fashion, and hobbies, gaining millions of followers and earning money from brand deals.Key Facts
- Grandma Droniak has 15 million followers and earns enough from social media to pay $12,000 monthly nursing home fees.
- Social media helped her show younger people that aging can be fun and active.
- Viv Truran from Cardiff has over 800,000 Instagram followers and posts daily fashion videos.
- Both grandmothers are selective about the brands they work with for sponsored posts.
- Older influencers often attract brands because their fans are loyal and have money to spend.
- Grace Geramita, also known as Nonna Gracie, shares cooking videos and earns more now than from previous jobs.
- These women started posting with help from family members and have found new purpose and audiences online.
- Fans often stop them in public to share how their videos change views on aging.
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