Call of Duty promises a return to form - but can it compete with GTA?
Summary
Call of Duty is releasing Modern Warfare 4 after a poor reception last year. The publisher, Activision, is trying new marketing and gameplay changes to win back players as it faces strong competition, especially from the upcoming launch of Grand Theft Auto 6.Key Facts
- Last year's Call of Duty game had poor reviews and lower sales, ranking 7th in the US and 8th in the UK.
- Modern Warfare 4 will not include controversial character skins by default; players can turn these off.
- Activision has created special events and partnerships, including with YouTuber Mr Beast, to promote the new game.
- Grand Theft Auto 6 is launching just weeks after Modern Warfare 4 and is highly anticipated worldwide.
- Call of Duty’s chief marketing officer says both games are major releases but sees them as opportunities rather than direct rivals.
- Modern Warfare 4’s story is set in a conflict between North and South Korea.
- Previous Call of Duty games were regular top-sellers since 2009 but faced challenges from competitors like Battlefield 6 and Arc Raiders.
- Modern Warfare 4 will not appear on Xbox’s Game Pass subscription at launch, unlike last year’s version.
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